Leads for Roofers

Search Engine Optimization Is Essential to Get in Front of the Right Audience

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Why SEO Matters for Your Roofing Business

When it comes to getting new clients online, they need to come to you. That means they need to be able to find your website. Without Search Engine Optimization (SEO), you won’t be visible to users or search engines. The goal of SEO is to optimize your website, content, and Google profile to ensue that potential roofing customers can quickly and easily find you.

The 714Web team specializes in getting your business eyes, clicks, calls, and dollars from organic search traffic. With our customized SEO strategy, you can:

  • Reach the 53% of online traffic that comes from organic searches
  • Show up for 75% of searchers who never go past the first page of Google
  • Build your reputation and social proof to ensure faster customer decisions

How SEO Impacts the Revenue of Your Roofing Business

Leveraging online marketing strategies is a MUST in today’s digital landscape if you are hoping to maximize your revenue potential. Search Engine Optimization (SEO) is a powerful tool to significantly increase revenue.

Download this informative guide to explore various ways SEO can drive revenue growth for your business. 

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Are You New to Search Engine Optimization (SEO)?

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Advanced SEO Concepts Explained

 Why We Use Keyword Content Clustering

At 714Web, we take a unique approach to SEO. We create clusters of content based around specific keywords and search intent. Using this strategy, we ensure users are pushed through the sales funnel from their initial search to actually contacting you.

We organize these content clusters based on topics, so users can find the exact information they’re looking for quickly. Content clusters also assist Google in easily navigating and indexing the pages on your site.

The Benefits of Technical SEO

Technical SEO focuses on the backend of your website. This process improves your site so that it’s easier for search engines to navigate and understand. Some factors involved in technical SEO include website crawling and indexing, submitting sitemaps to Google, improving page loading speeds, optimizing for mobile devices, and having proper website security.

Why Local SEO Is Essential

While SEO targets broader organic search results, Local SEO specifically focuses on local search queries. It is highly relevant for businesses with physical locations or those serving specific geographic areas. Local SEO can help your roofing company attract local clients, increase foot traffic, and improve visibility in your local area. Ranking locally for keywords is essential for the success of local businesses.

Importance of On-Page SEO

Another essential SEO technique is on-page SEO. This involves updating certain elements within the pages of your website. On-page SEO includes keyword optimization, high-quality engaging content, optimized meta tags, internal linking, and proper URL structure. On-page SEO demonstrates your website’s relevance to certain queries to Google, improves user experience, and increases organic traffic.

Launch a New SEO Strategy Today

Leverage 714WEB’s deep knowledge and high level experience with Google’s Algorithms and Artificial Intelligence Programs to Gain More Motivated Clients Online at No Cost Per Lead with No Ad Spend.

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FAQs About SEO

Does My Roofing Business Need SEO?

Yes, SEO can be highly beneficial for your roofing business. By optimizing your website and online presence, you can improve visibility in search engine results and attract more targeted organic traffic.

Why Has My Organic Traffic Dropped?

Drops in organic traffic can be caused by a variety of things, including changes in search engine algorithms, website issues, or increased competition. 714Web can help you analyze your website and identify the root cause of the drop. We’ll conduct a thorough audit, assess your website’s performance, and implement strategies to regain and improve your organic traffic.

Should I Do SEO, Run PPC Ads, or Both?

The ideal approach depends on your goals, budget, and target audience. SEO provides long-term sustainable results and helps increase organic traffic. PPC (Pay-Per-Click) advertising generates immediate traffic and leads to quick conversions. A combination of both strategies often yields the best results.

What PageSpeed Score Should I Aim For?

Ideally, your roofing business website should strive for a score of 90 or above on Google’s PageSpeed Insights tool. A higher score indicates faster loading times and improved user experience.

When you want to get links from other relevant websites, there are some strategies you can try. These include:

  • Reaching out to relevant industry websites
  • Creating valuable content that naturally attracts links
  • Utilizing online directories and listings. 

Our team can develop a comprehensive link-building strategy tailored to your roofing business. This helps you earn valuable links and improve your search engine rankings.

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