Leads for Roofers

Pay-Per-Click Advertising Connects You with High-Quality Leads

Want to Find More Leads for Your Roofing?

Learn how our PPC advertising team can help you set up ads and convert leads today

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Why PPC Matters

Pay-Per-Click (PPC) advertising is one of the best and most efficient ways to gain visibility with your target audience at a small cost. These ads ensure that those who are actively seeking your roofing services can find you quickly and efficiently.

Effective PPC campaigns will help you:

  • Get instant online visibility for your business at the top of the search results
  • Reach specific demographics, locations, and search terms with increased conversions
  • Save money because you only pay when someone clicks on your ad
  • Analyze and optimize your campaigns using real-time data and tracking

How PPC Impacts the Revenue of Your Roofing Business

In today’s digital age, potential clients are actively searching for roofing and home services online. This has enabled PPC ads to become a powerful tool to enhance a roofing business’ online visibility with homeowners and property managers seeking their services. PPC ads help roofers maximize their online presence, attract clients for new jobs, and ultimately increase revenue.

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Are You New to Pay-Per-Click?

We can show you the basics. 

Advanced Pay-Per-Click Concepts Explained

Find the Best Keywords for Your Ads

Keywords are an essential part of SEO and PPC. Determining which terms your clients are using to find your services is critical. With accurate keyword research, you will get your ads in front of the right customers, so you must select the best keywords. This takes time and expertise to research. Our seasoned PPC team at 714Web will gladly take care of everything for you.

Make Sure to Use Ad Extensions

Don’t forget the power of ad extensions! They provide additional information and call-to-action buttons in your PPC ads. With extensions like site links, call extensions, and location extensions, they boost the visibility of your ads. This creates more opportunities for potential clients to engage with your business and take the desired action.

Hit a Sweet Spot with Your Ad Copy

In order to grab the attention of potential clients and drive conversions, compelling ad copy is vital. Our team will create persuasive ad copy that showcases your unique selling points, entices users to take action, increases your click-through rates, and attracts more potential customers.

A/B Testing and Conversion Tracking

We’ll fine-tune your PPC campaigns for optimal results through A/B testing. By comparing different ad variations, landing pages, and targeting options, we will discover the winning combinations. With conversion tracking, we’ll analyze performance metrics and make data-driven decisions. We ensure customers are excited to click or call you.

Start Generating More Online Leads with PPC Today

Take advantage of 714WEB’s intimate knowledge of Google Ads AI, Ads Portal, and direct response marketing techniques to start gaining more leads from qualified potential clients who are ready to work with you. 

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FAQs about PPC

What is click-through rate (CTR) and how is it calculated?

Click-through rate (CTR) measures the percentage of users who click on your ad after seeing it. It is calculated by dividing the number of ad clicks by the number of ad impressions and then multiplying by 100.

What are the benefits of remarketing?

Remarketing is a powerful strategy that allows you to reconnect with potential customers who have previously visited your website but taken no action. By showing targeted ads to these users while they browse other websites or social media platforms, you stay top-of-mind. This encourages them to return and complete a desired action.

How do I increase the number of impressions on my ad?

Our team can employ various tactics to increase the number of impressions on your ad. First, we conduct keyword research to identify relevant and high-volume keywords used by your target audience. Next, we optimize your ad campaigns and bidding strategies to maximize its online visibility. Additionally, we can expand your targeting options by region or specific audience in order to reach more customers and increase impressions.

How do you test ad copy?

We create different variations of ad copy with compelling headlines, engaging descriptions, and strong calls-to-action. These variations are then tested simultaneously, and we monitor their performance. By analyzing metrics like click-through rate (CTR) and conversion rate, we determine which ad copy resonates best with your audience.

What is PPC ad spend?

PPC ad spend refers to the amount of money you allocate for your pay-per-click advertising campaigns. It represents the budget you set for each ad click. With our expertise, we help you determine an optimal ad spend based on your goals, competition, and market factors. 

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