A Branded Website Can Take Your Business to the Next Level
What Does Your Online Presence Say About You?
Work with us to get a thoughtfully-designed branded website for your business today.
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Why Do You Need a Branded Website for Your Business?
1. Help Leads Get to Know You. Because more than 38% of users judge a business’ website based on its appearance, it is vital that businesses do everything they can to improve their online presence. A website should quickly and effectively communicate everything potential leads need to know about you, your values, what differentiates you from your competitors, and how to contact you.
2. Drive Leads Down Your Sales Funnel. Website conversions increase by as much as 33% with consistent branding. This means that your website is a crucial opportunity to convert leads. Our branded websites feature intentionally-placed call-to-action buttons for maximum conversion opportunities.
3. Establish Your Online Presence. Most people search online for service and product providers. If you do not have a web presence, nearly 62% of potential customers might seek out your competitors. A branded website helps you build credibility and get more organic traffic. Properly performed SEO techniques can help you outrank your competitors and land you on the first page of Google’s search results.
How Does a Well-Designed, Branded Website Impact Your Bottom Line?
The digital landscape is highly competitive. That is why it is so crucial to have a branded website. It enables you to communicate with your target audience, differentiate yourself from competitors, and rank high on search engine results pages.
To learn more about how a branded website can take your business to the next level and grow your sales, download this free informative guide.
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Advanced Branding and Website Concepts Explained
Why Focus on Branding
When it comes to branding, every aspect of your effort is critical. Many businesses underestimate that importance. From the color scheme and font to logo placement, layout, and messaging, everything on your website affects a potential lead’s choice to invest in your business. At 714Web, we intentionally and thoughtfully design your entire website with your branding in mind. We use proven psychological principles to push leads toward conversion.
The Benefits of Psychologically-Driven Conversion Content
Our team creates website content based on psychological principles, including demonstrating social proof, creating a sense of urgency with exclusive offers, providing value with free resources, and offering personalized content to fit individuals’ preferences. These principles encourage users to follow the CTA.
Why Emphasize Call-to-Action
Everything on your website should focus on pushing leads down your sales funnel. Well-designed and compelling calls-to-action (CTAs) streamline the customer journey and are easy to interact with. CTAs should capture users’ attention, create a sense of urgency or value, and clearly show how they can move forward with your business.
The Importance of Social Proof
Social proof creates a sense of trust and shows your business is credible. When potential leads see that your business has been tried, tested, and positively received by others, they are more likely to trust you. Hence, testimonial and reviews should be featured on your website. Social proof also demonstrates social validation, since people often follow the actions and decisions of others.
A Branded Website Is Your Most Powerful First Impression.
Work with 714WEB to Create a New Online Presence or Revamp Your Current Website.
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FAQs
If you want to stand apart from your competition, investing in a professionally designed website is a wise decision. It will differentiate you in the digital landscape and build a memorable online experience for your potential customers. With a great website, your clients can easily scan and recall important facts about your business. This ensures they get the information they need and will more likely follow through with you.
Our process begins with discovery. That can take anywhere from 1 to 4 weeks, depending on how many meetings are scheduled to create your website blueprint. Once completed, a new branding package and website can generally be finished within 4-6 weeks.
When you already have a website and are considering a new website project, there are two central questions to answer: What do you need from your website? What purpose do you need it to serve? For example, is your website bringing you new potential customers, regularly, daily, weekly?
Once you have answered those questions, you can determine if your current website is helping you achieve that purpose. If not, it may be time for a new approach.
Yes. Every website project we work on at 714WEB is optimized for desktop, mobile and tablet screens.
At 714WEB, we customize an online marketing strategy for you based on our critical discovery process called the Maverick System. This is a series of meetings and interviews to determine the goals you have for your website and how we can help you achieve those goals.
During the meetings, we will discuss your budget considerations and show you what we can accomplish within your parameters. Your proposal will include a clear price point from the beginning. Don’t worry! We never tack on additional costs unless they’re approved and added to your scope of work.